Study: Are Purchased Leads Dead?

Study: Are Purchased Leads Dead?

Purchased leads have long had a reputation of lacking quality, and many marketers assume they are a declining part of the marketing mix. So why are fast-growing companies reporting a greater reliance on purchased leads than non-growing companies? What do they know that you don’t know? Let’s take a look. Contrary to popular wisdom, companies […]


What's Sales Culture Got to Do with It?

What’s Sales Culture Got to Do with It?

If you believe, as I do that your brand is more than your logo, your colors, and what you say about yourself… …and is really a reflection of your culture and how you represent values (with both your customers and your employees)… …then describing your brand as a reflection of your values should make sense. […]



How Velocify Helps Streamline the Entire Loan Process - VIDEO

How Velocify Helps Streamline the Entire Loan Process – VIDEO

Velocify has been in the mortgage sales software business for more than 10 years! We started off as a lead managing machine, helping lenders—mostly call centers—ingest internet leads and apply the benefits of automation to manage borrowers through the loan process. Over the years we’ve extended our reach to support lenders whose loan officers work […]



5 Ways to Bring Aged Leads Back from the Dead

5 Ways to Bring Aged Leads Back from the Dead

Aged leads – untouched for weeks, buried deep in the sales reps queue – a quick peek into this nightmarish situation can feel a bit like walking through a graveyard. If this sounds all too familiar, it might be time to consider how you can remedy the situation. For many sales organizations, aged leads and […]


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