Is your sales conversion strategy due for an overhaul? If your sales engine appears to be in need of more than mere regular maintenance, you’re not alone. At Velocify, we’ve been conducting research on sales effectiveness: how companies of many makes and models manage their leads. What we’ve found is that many of them aren’t […]
Among lead generators and sales teams alike, there’s often confusion or disagreement about duplicate leads and how to best handle them. Duplicates haven’t historically made a great name. Marketers look at dupes as a response they may not get “new” credit for, or as data that may dirty their database, and salespeople look at duplicates […]
It’s hard to think of a single innovation as transformational as the Internet, and a technology that led big transformation in the early days is described with what’s now a single, often un-hyphenated word: email.
We’ve blogged recently about the importance of leveraging the skills of your inside sales team and playing to each reps strengths like a good coach. Performance-based and/or skill-based routing taps right into this trend, and done right, can help sales leaders fully leverage and develop the strengths of their team, improve customer experience and ultimately […]
While the Mad Men Era lives on through Hollywood depictions and fashion trends brought back from the past, the era has ultimately come to an end and a new chapter in the history book of sales has begun. Door-to-door sales existed before the 1970’s, but the era became known for the in-house vacuum cleaner pitch. […]
For many sales organizations the goal is to get new leads into the hands of available reps as fast as possible, often without regard for the characteristics of the lead and related selling expertise available on their team. The flaw in this model is the potential of essentially throwing away high-quality leads and wasting resources […]