This year, both the Apple iPhone and my tenure at Velocify hit the 10-year mark! Just as we’ve seen the iPhone improve, with advancements like nearly 3x more talk time, I’ve seen the Velocify sales team grow into the best team on the planet. Here are five differentiators that motivate me everyday, and set us […]
Higher education recruiting is undergoing a massive transformation shaped by increased regulation, heightened consumer expectations, and an enrollment journey that is becoming less linear. These changes have spawned serious marketing and admissions process gaps and left higher education institutions with no real way to ensure that every inquiry is maximized. Without sufficiently integrated and synchronized […]
Sales interview questions need to test candidates not just solicit information. Here are some of the best questions to leverage to find the best salespeople. Your team can be made entirely of high-performing salespeople! No, that’s not a misprint. Research shows that the more top performers a team has, the more likely the organization is […]
Trying to increase enrollment is possible in uncertain times. Just ask the slate of four newly elected APSCU board members, whose schools are setting the standard for our industry. These forward-thinking schools, two of them Velocify clients, have managed to continue to increase enrollment numbers despite the economic climate and declining pools of traditional and […]
What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of a student inquiry to find out. We evaluated response to 100 inquiries that we submitted to third-party sites, logging more than 5,000 responses in 90 days in our recently released […]
The bleak enrollment outlook for 2015 is putting increased pressure on higher ed admissions management teams at non-profit and proprietary institutions alike. But new research shows that schools aren’t throwing in the towel when it comes to meeting enrollment goals. In fact, a number of non-profit schools are taking cues from their for-profit counterparts leveraging […]
