Intelligent sales automation has ushered in a new Don, revolutionizing sales CRM strategies to meet 21st century expectations. In the 1960’s, Don Draper, from the popular TV show “Mad Men”, and his colleagues at a fictional advertising firm on Madison Avenue, were the center of the marketing and sales universe, controlling all channels of influence and dictating selling strategy. Today, marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence. Prospective clients are savvy, researching online, inviting competition to participate, and consulting their social networks in advance. If they love the product or service you provide, they will be brand advocates. If they don’t, they’ll let you and the rest of the world know.
Develop a Savvier Selling Strategy
Tailoring your selling strategy to meet modern sophisticated buyers’ expectations creates a sales CRM challenge. Without a doubt, sales leaders that embrace the evolving buyer dynamic and look to build on the timeless sales techniques of yesteryear have the potential to thrive in today’s sales economy. Intelligent sales automation simplifies the process.
The Evolution of Sales CRM
For lessons on Sales CRM from eras past, check out our newest infographic below and return for deeper analysis and key learnings lessons from each era during the coming weeks.